Art wILL BE A CREATIVE DIGITAL EXPERIENCE
Campaign / Social Media
Promotional Email Campaign - E-blast
Batwing Optics™ Halloween Teaser
Warm Dimming Holiday Campaign
Opus Eco™ Product Launch Campaign
Tools: Blender, Photoshop, Premiere Pro
Email Marketing Tools: Constant Contact
Highlights:
Batwing Optics™ Halloween Teaser (Animated GIF): A playful seasonal campaign using atmospheric visuals and bat-themed wordplay to introduce a wide-distribution optical fixture.
Warm Dimming Holiday Campaign (dimmer comparison-100% to 10%): A seasonal holiday campaign blending hospitality visuals with interactive dimming comparisons to showcase warm, appetizing ambiance for dining spaces.
Opus Eco™ Product Launch Campaign (Animated Rendering Product): A minimalist launch campaign spotlighting mechanical versatility, 360° adjustability, and interchangeable trims for architectural downlights.
To develop and tailor a visual concept and adapt it to each promotional email campaign
Campaign assets: Promotion email campaign (E-blast), social media (Instagram, LinkedIn, X), email signature, and Desktop/Mobile web banners.
Objective: To develop a cohesive core visual concept and adapt it across diverse multimedia platforms to celebrate 40 years of brand history.
Tools: Blender, Photoshop, Illustrator, InDesign, CMS
Email Marketing Tools: Constant Contact
Highlights:
Multi-Media Conceptualization: Created a singular, powerful core visual theme and successfully translated it into various digital formats, including social media, email marketing, and web advertising.Integrated Brand Identity: Developed a unified visual language for E-blasts and professional email signatures to ensure seamless brand consistency across all touchpoints.
Clear visual storytelling across multiple product families and use cases.
Marketing-ready visuals optimized for presentations and digital platforms.
